work it, Kitty

To launch Temptations All Natural Cat treats, with a limited media budget, we brokered a deal with EDM label Ultra Records for an Alex Guadino dance track and online distribution in exchange for a cat fitness music video.

We seeded in cat blogs and it was picked up by Perez Hilton, BuzzFeed, Huffington Post, Trend Hunter, and ABC News.

After the video launched we released TVC’s and bonus content In-Store, OOH, Wild Postings and Online via website/downloadable content.

Director: Andreas Nilsson, Biscuit

Editor: John Dingfield, Beast