Bud HousE

THe WOrld Cup reality series

To promote Budweiser's sponsorship of the FIFA World Cup, we launched Bud House, an online interactive reality series uniting 32 football fans under one roof.  Fans followed on YouTube, Facebook and Twitter, generating over 1.4 billion global impressions and enough buzz to make Budweiser the #1 beer brand on Facebook during the Cup, earning over 1 million fans. 

Managed global DDB Production team from South Africa location to produce all Content, backend Interactive development and location infrastructure, leveraging DDB’s offices in Chicago, Los Angeles and Amsterdam: 

155+ Episodes - all shot, edited and distributed daily, from our South Africa location 100km North of Cape Town.

Custom Youtube player, user navigation and CMS.

Dedicated, agency-installed remote satellite uplink.

Syndicated Cable TV Distribution

Facebook / Twitter Integration with 32 seperate Cast Member Feeds.

Google Nexus One Product Integration.

One Show, Silver, Branded Applications

OMMA Award, Integrated Online Campaign

OMMA Award, Best Advertising Website

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